As anyone from the mobile app business will tell you – Apple’s App Store review process isn’t the easiest to pass. In fact, in 2020, the company rejected almost 1 million apps that were submitted for iOS.

Apple prides itself on the extensive guidelines that every developer has to adhere to. The company claims that such requirements are necessary to prevent scams, malware, and poor user experiences. As a result, mobile app creators are often faced with confusing rejections and forced to resubmit their applications several times before getting the coveted approval.

Subscription app owners, in particular, tend to face unique issues related to their chosen monetization model. Naturally, the “how to pass an App Store review” question and various rejection reasons are often discussed on developer blogs.

Hence, we decided it was time to dive into the subject and share some of the most common App Store rejection reasons and some tips and tricks on how you can increase the chances of having your iOS application approved. We will talk about difficulties that any developer may face and focus on those that are unique to applications with in-app purchases.

Let’s get started!