Regardless of the category of your subscription-based app, every user you have is unique in their own way. Understanding this difference can be highly beneficial, as it allows you to launch more effective marketing campaigns and maximize your ROAS. 

So, how can this be achieved? Well, everything starts with analytics-based mobile app user segmentation. That’s precisely what we’ll discuss today. We’ll take a look at important metrics that you should track, common segmentation types, and ways of dividing up your user base for optimal app marketing strategy development. Let’s dive in.