A/B testing is one of the most powerful tools for optimizing your app’s monetization, but it’s also one of the most misunderstood. During our latest webinar, we covered some of the most effective A/B testing strategies, how to formulate strong hypotheses, the two key types of tests, and real-world examples of what works.

We also discussed common mistakes that app developers and marketers make when they start A/B testing—and how to avoid them.

In this article, I’ll walk you through the key insights we discussed. I hope these come in handy. If you think I can help you grow your app, feel free to ping me.