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On-Demand Webinar

Date and Time (cest)

Aug 6, 2025, 12:00 PM

Global Playbook for Hyper-Casual Games: Scalable UA & Monetization Strategies

Nick Laz

Business Development Executive, Qonversion

Çağatay Göker

Key Account Manager, SocialPeta

Nahshon Cook-Nelson

Growth Marketing Lead, NineTwoThree AI Studio

Faisal Nazir

CEO, 8Great Games

Omar El-Saloussi

Senior Account Executive, Mistplay

Global Playbook for Hyper-Casual Games: Scalable UA & Monetization Strategies

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Watch On-Demand

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In 2025, hyper-casual games remain a dominant force in mobile gaming, ranking high on app stores and drawing massive global audiences. But behind the explosive downloads are growing challenges: rising UA costs, evolving monetization models, and mounting pressure to drive long-term engagement. As global markets diversify and ad revenue strategies grow more complex, developers and marketers must adapt quickly to stay ahead.

In this session, SocialPeta, Mistplay, NineTwoThree AI Studio, 8Great Games, and Qonversion offer a deep dive into the latest UA and monetization strategies tailored for hyper-casual success. From market-specific growth hacks to smart monetization frameworks, uncover actionable insights that can elevate your global game strategy.

Key topics include:

  • How hyper-casual games are evolving beyond quick wins toward more sustainable roles in the mobile gaming ecosystem.

  • When and how to adopt hybrid monetization models like subscriptions, and which metrics matter most.

  • Using data and creative insights to optimize UA and ad performance in competitive or local markets.

  • How AI and automation are enhancing efficiency in user acquisition and monetization for hyper-casual teams.

Hosted by

Hosted by

Nick Laz

|

Business Development Executive, Qonversion

Business Development Executive, Qonversion

With 5+ years in B2B SaaS and mobile growth, Nick's helped companies across healthcare, travel, and productivity boost revenue and streamline operations. At a travel maps app, he led initiatives to increase user engagement and optimize monetization.

With 5+ years in B2B SaaS and mobile growth, Nick's helped companies across healthcare, travel, and productivity boost revenue and streamline operations. At a travel maps app, he led initiatives to increase user engagement and optimize monetization.

Çağatay Göker

|

Key Account Manager, SocialPeta

Key Account Manager, SocialPeta

As a strategic partner to mobile-first brands, Çağatay helps clients unlock growth through tailored account strategies and data-driven planning. At SocialPeta, he plays a key role in expanding global reach and building long-term, high-impact partnerships.

As a strategic partner to mobile-first brands, Çağatay helps clients unlock growth through tailored account strategies and data-driven planning. At SocialPeta, he plays a key role in expanding global reach and building long-term, high-impact partnerships.

Nahshon Cook-Nelson

|

Growth Marketing Lead, NineTwoThree AI Studio

Growth Marketing Lead, NineTwoThree AI Studio

Nahshon brings over 8 years of experience in turning content into growth. At NineTwoThree, he leads creative and performance-driven campaigns that blend paid and organic tactics to engage users across the entire funnel.

Nahshon brings over 8 years of experience in turning content into growth. At NineTwoThree, he leads creative and performance-driven campaigns that blend paid and organic tactics to engage users across the entire funnel.

Faisal Nazir

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CEO, 8Great Games

CEO, 8Great Games

Faisal heads one of the most prolific studios in the hyper-casual and puzzle space, with a portfolio of 100+ launched titles. His leadership at 8Great Games focuses on scalable innovation and player-centric design that delivers both fun and monetization.

Faisal heads one of the most prolific studios in the hyper-casual and puzzle space, with a portfolio of 100+ launched titles. His leadership at 8Great Games focuses on scalable innovation and player-centric design that delivers both fun and monetization.

Omar El-Saloussi

|

Senior Account Executive, Mistplay

Senior Account Executive, Mistplay

Omar brings a strong foundation in client strategy and monetization, previously leading UA partnerships at Unity where he managed accounts responsible for 60% of regional revenue. Now at Mistplay, he supports mobile studios in scaling user acquisition and LTV through loyalty-driven engagement.

Omar brings a strong foundation in client strategy and monetization, previously leading UA partnerships at Unity where he managed accounts responsible for 60% of regional revenue. Now at Mistplay, he supports mobile studios in scaling user acquisition and LTV through loyalty-driven engagement.

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion