Global Playbook for Hyper-Casual Games: Scalable UA & Monetization Strategies

In 2025, hyper-casual games remain a dominant force in mobile gaming. But behind the explosive downloads are growing challenges: rising UA costs, evolving monetization models, and mounting pressure to drive long-term engagement.

In this session, SocialPeta, Mistplay, NineTwoThree AI Studio, 8Great Games, and Qonversion offer a deep dive into the latest UA and monetization strategies.

Key topics include:

• How hyper-casual games are evolving beyond quick wins
• When and how to adopt hybrid monetization models like subscriptions
• Using data and creative insights to optimize UA and ad performance
• How AI and automation are enhancing efficiency in user acquisition