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Webinar

Webinar

Date and Time (cest)

Jul 2, 2025, 4:00 PM

Conversion Science: From User Mindsets to Monetization Metrics

Igor Lyubimov

Founder & CEO of web2wave

Nick Laz

Business Development Executive, Qonversion

Conversion Science: From User Mindsets to Monetization Metrics

Watch On-Demand

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Watch On-Demand

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What makes a user say “yes” to a subscription — before they even install your app? It’s not just pricing. It’s psychology.

Modern funnels that engage users before the install tap into powerful behavioral triggers: commitment, personalization, urgency, trust. But app stores weren’t built for this — limited control, slow testing, no room for nuance.

Web2App funnels flip the script — letting you build onboarding experiences that feel personal, relevant, and friction-free. And with Qonversion + web2wave, you can sync every conversion across web and app, effortlessly.

What we’ll cover:

  • The psychology of micro-commitments – how quizzes spark consistency and engagement

  • Monetization KPIs that matter – tracking revenue, LTV, retention and acquisition metrics

  • Speed & flexibility – real-time testing and iteration outside App Store constraints

Who should attend:

  • Growth and product teams looking to build smarter, psychology-driven funnels that actually convert

  • Marketing teams focused on paid acquisition

  • Mobile app founders aiming to bypass store limitations and streamline monetization infrastructure

Register now to reserve your seat or get a recording.

Hosted by

Hosted by

Igor Lyubimov

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Founder & CEO of web2wave

Founder & CEO of web2wave

Igor is a mobile product leader with 15+ years of experience scaling B2C apps. Founder & CEO of web2wave.com, a platform helping apps convert web traffic into high-value subscribers while bypassing app store fees. Y Combinator W18 alum and founder of Edwin.ai, an AI-powered language platform backed by Google and top VCs. Former CPO at FindMyKids (100M+ downloads, 6M MAUs), where he drove 50% YoY revenue growth.

Igor is a mobile product leader with 15+ years of experience scaling B2C apps. Founder & CEO of web2wave.com, a platform helping apps convert web traffic into high-value subscribers while bypassing app store fees. Y Combinator W18 alum and founder of Edwin.ai, an AI-powered language platform backed by Google and top VCs. Former CPO at FindMyKids (100M+ downloads, 6M MAUs), where he drove 50% YoY revenue growth.

Nick Laz

|

Business Development Executive, Qonversion

Business Development Executive, Qonversion

With 5+ years in B2B SaaS and mobile growth, Nick's helped companies across healthcare, travel, and productivity boost revenue and streamline operations. At a travel maps app, he led initiatives to increase user engagement and optimize monetization.

With 5+ years in B2B SaaS and mobile growth, Nick's helped companies across healthcare, travel, and productivity boost revenue and streamline operations. At a travel maps app, he led initiatives to increase user engagement and optimize monetization.

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion

Start Now for Free

Or book a demo with our team to learn more about Qonversion