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New: Cohort Analysis

Cohort analysis that shows
who's behind the numbers

Track long-term subscription performance and drill down to real users in one click

10,000+ Apps trust us2B+ Revenue tracked
3B+
served revenue
99.99%
API uptime SLA
2B+
users tracked
Built for teams

Who it's for

Built for teams that need to understand user behavior at every stage

Growth & Performance Marketers

Compare channels, campaigns, and traffic quality beyond Day 0

Product Managers

Optimize paywalls, pricing, and offers using long-term data

Analysts

Get cohort insights without SQL, exports, or manual reports

Features

What makes Cohorts powerful

Analyze subscription cohorts over time, compare segments, and instantly move from aggregated metrics to real users — without exports or extra tools

Classic cohort matrix, done right

See how users monetize and retain over time using a familiar, marketer-friendly cohort table

Cohorts by
New customersInitial conversionsPaying users
Periods by
Renewals (P1, P2, P3…)Days (7 / 14 / 30…)
NEWmetrics
RevenuePayersARPUARPPUARPAS
Jan 15
100%
72%
58%
48%
42%
38%
Jan 16
100%
68%
54%
45%
39%
Jan 17
100%
75%
62%
52%
Jan 18
100%
70%
56%
Jan 19
100%
73%
Country
Platform
Attribution
Product
Duration
Offer
Paywall
Placement
A/B Test

Filter by everything that matters

Slice and compare cohorts by any dimension that impacts long-term value

Drill down to real users

Turn cohort insights into action by instantly accessing the users behind any number

  • Click any cohort or period
  • Instantly open matching users in Customers
  • Continue analysis, export, or build segments
Click to view users
72%
1,247 users
user_8a72f...
user_3b91c...
user_5d2e8...
See it in action

From data to action in one click

No more switching between tools. Click any cohort cell and instantly see the users behind the numbers. Export, segment, or dive deeper. It's all in one place

Lightning fast

Instant insights even with millions of users

Real-time data

Always up-to-date, no delays

Actionable insights

From data to decisions in seconds

RevenuePayersARPUARPPUARPAS
Why teams trust us

Built with transparency in mind

Built for teams that need to understand user behavior at every stage

No black-box metrics

Clear definitions and tooltips for every number

Fast at scale

Works smoothly even on large datasets

Built for action

Analyze, segment, and act in one place

Predictions coming soon

Today you get clarity and control

See who sticks. And who churns fast.

Track long-term subscription performance by cohort.
Jump from a cell to real users in one click.

Cohort-based trackingReal user insightsExport-ready data