Google App Campaigns offer exceptional growth opportunities for subscription apps. The creative assets are crucial for high-performing app campaigns.

Sabina Shukyurova from Google will share the most important creative tips that Google has found through its own research.

Among other things, we’ll discuss:

• Factors that affect creatives’ performance
• Findings by the Google Creative Works team for app campaigns
• Key metrics to measure App Campaigns for Subscription Apps
• How to track the right conversion events in Google Ads
• And more!