Apple Search Ads is one of the most effective mobile user acquisition platforms. However, it is about to get more competitive and more complex with the new ad placements that Apple will be rolling out this year.

Together with leading experts in user acquisition, we will dive deep into the following topics:

• Adjusting your Apple Search Ads strategy to prepare for Apple’s updates.
• Brand protection strategies to outsmart your competitors.
• Real-world Apple Search Ads strategies for highly competitive categories.
• The synergy of ASO and ASA to power up your ranking.
• Tips for tracking ROAS from ASA in real-time and adjusting your acquisition strategy on the go.

Host: 

Ryan Kelley, Mobile Growth Expert, ASA / ASO Consultant and trainer. Ryan is a marketing generalist with extensive knowledge of ASA, ASO, and Subscription Optimization, who has a wealth of experience working for some of the top agencies, including Gummicube, Phiture, and NP Digital.

Simona Rubanaite, Sr. ASO Strategist, NordSecurity. NordVPN – one of the most popular apps in the App Store and #22 app in the Utilities category with more than 12 million users worldwide.

Michael Stysin, CEO, Qonversion. Qonversion manages over $300M in subscription revenue for hundreds of mobile apps across different verticals.

Cihan Ilter, Head of User Acquisition, ShyftUp. Shyftup is a user acquisition agency based in San Francisco. ShyftUp has delivered over 450 million new installs to theirs clients over the last year.