A cohort of users is simply a group of users who share a defining characteristic. One of the most popular cohort analysis is analyzing the cohort of users acquired at some specific period in time. Cohort analysis is one of the best ways for mobile apps with in-app subscriptions to understand how subscriptions perform over time. By comparing the revenue from the user cohort and the marketing cost of acquiring these users, you can get estimates of your marketing performance. You can understand better how long it takes for a cohort to get to break-even and to turn a profit.
Using our Customers Dashboard, Qonversion clients can quickly get essential cohort metrics like churn based on subsctiption or trial start date. Learn how Qonversion can help you understand your in-app subscription performance and power your marketing spend.
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